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ThinkPad: A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History (Paperback)
  • ThinkPad: A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History (Paperback)
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ThinkPad: A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History (Paperback)

(author), (foreword)
£18.50
Paperback 528 Pages / Published: 23/09/1999
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ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.

Publisher: Pearson Education (US)
ISBN: 9780672317569
Number of pages: 528
Weight: 895 g
Dimensions: 242 x 162 x 30 mm

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