Think Marketing: Guidelines for More Effective Management Action (Paperback)
Martin Van Mesdag (author)
£7.50
Paperback
256 Pages /
Published: 29/07/1991
- Not available
Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.
Publisher: Management Books 2000 Ltd
ISBN: 9781852520144
Number of pages: 256
Weight: 395 g
Dimensions: 234 x 153 x 22 mm
Edition: New edition
You may also be interested in...
Added to basket
£12.99
Paperback
Added to basket
£21.99
Hardback
Added to basket
£18.99
Hardback
Added to basket
£17.95
Paperback
Added to basket
£21.99
Hardback
Added to basket
£67.23
Mixed media product
Added to basket
£14.99
Paperback
Added to basket
£29.99
Paperback
Added to basket
£13.99
Paperback
Added to basket
Added to basket
£13.85
Paperback
Added to basket
£60.00
Hardback
Added to basket
£34.99
Paperback
Added to basket
£110.00
Hardback
Added to basket
Added to basket
£56.99
Paperback
Please sign in to write a review
Sign In / Register
Not registered? CREATE AN ACCOUNTCREATE A plus ACCOUNT
Sign In
Download the Waterstones App
Would you like to proceed to the App store to download the Waterstones App?
Click & Collect
Please note that owing to current COVID-19 restrictions, some of our shops are closed. Find out more by clicking here.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at