Think Marketing: Guidelines for More Effective Management Action (Hardback)Martin Van Mesdag (author)
Hardback Published: 17/03/1988
- Not available
Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business. It is hoped that such an approach will not only improve productivity but also broaden managers' views of business strategies.
Publisher: Management Books 2000 Ltd
Weight: 520 g
Dimensions: 230 x 150 mm
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