Find your perfect holiday reading
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy (Paperback)
  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy (Paperback)
zoom

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy (Paperback)

(author)
£15.99
Paperback 288 Pages / Published: 16/10/2004
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business".

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071441889
Number of pages: 288
Weight: 390 g
Dimensions: 229 x 152 x 20 mm

You may also be interested in...

Social Media Engagement For Dummies
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Growth Hacker Marketing
Added to basket
Life's A Pitch
Added to basket
Cashvertising
Added to basket
£11.99
Paperback
Raving Fans!
Added to basket
£8.99
Paperback
SPIN (R)-Selling
Added to basket
£21.99
Paperback
Hegarty on Creativity
Added to basket
Contagious
Added to basket
£9.99
Paperback
The 22 Immutable Laws Of Marketing
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Sales Bible, New Edition
Added to basket
Marketing Management, Global Edition
Added to basket
Do Purpose
Added to basket
£8.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.