The Year America Discovered Texas: Centennial '36 (Paperback)Kenneth Baxter Ragsdale (author)
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In 1923 the Advertising Clubs of Texas launched the centennial movement to advertise the state nationally and stimulate tourism and outside investment in the Texas economy. The Texas legislature, responding to a groundswell of patriotism, appropriated $3 million in centennial funding, which the federal government subsequently matched. The state legislature provided for both local celebrations (some 250) and a central exposition. Regional museums, historical restorations, and a statewide historical marker program permanently commemorated the event.
The focal point of the celebration was the Central Exposition-a World's Fair-held in Dallas. When Fort Worth staged an unofficial, competing exposition, the slogan was born: "Go to Dallas for Education; Come to Fort Worth for Entertainment." Live radio broadcasts, architectural innovations, industrial progress, and Texas history were showcased in Dallas; Billy Rose's spectacular Frontier Exposition with Sally Rand and the Casa Manana promoted Fort Worth.
By the end of the centennial year, America had learned where-and to an extend, what-Texas was. The Lone Star State would never be the same.
Publisher: Texas A & M University Press
Weight: 531 g
Dimensions: 234 x 155 x 23 mm
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