Writing on the Wall: The Campaign for Commonsense Business (Paperback)Geoff Burch (author)
Paperback 212 Pages / Published: 26/04/2002
- We can order this
This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as "smile or sling your hook", just how we can make success inevitable.
Publisher: John Wiley and Sons Ltd
Number of pages: 212
Weight: 328 g
Dimensions: 229 x 151 x 15 mm
You may also be interested in...
Please sign in to write a review
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at