Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Last Christmas delivery dates
Free UK Standard Delivery On all orders £20 and over Order in time for Christmas 19th December 2nd Class | 20th December 1st Class Free Click & Collect to UK shops From 2 hours of your order*
The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics (Hardback)
  • The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics (Hardback)
zoom

The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics (Hardback)

(author)
£52.00
Hardback 198 Pages / Published: 09/05/2002
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

Publisher: Cambridge University Press
ISBN: 9780521807333
Number of pages: 198
Weight: 460 g
Dimensions: 236 x 157 x 17 mm


MEDIA REVIEWS
"Recommended for upper-division undergraduate, graduate, and research libraries." Choice
"The deliberative character of political campaigns is an important subject worthy of careful and serious attention, which is what it receives in Adam Simon's The Winning Message." Perspectives on Politics

You may also be interested in...

When Does Gender Matter?
Added to basket
The Politics of Electoral Systems
Added to basket
The Women's Suffrage Movement
Added to basket
How to Win Campaigns
Added to basket
£25.99
Paperback
Strategic Narratives
Added to basket
UKIP
Added to basket
£18.99
Hardback
The Activists' Handbook
Added to basket

Please sign in to write a review

Your review has been submitted successfully.