The Vital Drop: Communication for Polio Eradication in India (Hardback)Gitanjali Chaturvedi (author)
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Key features of the book include:
- It describes the variety of communication initiatives undertaken to reach out to India`s large, diverse, segregated and mobile populations.
- It highlights the emphasis on evidence-both social and epidemiological-and the choices, approaches and course corrections in determining communication interventions.
- It outlines the importance of the sophisticated surveillance and a frontline communication network.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 336
Dimensions: 215 x 139 mm
The book explains why communication is critical in ensuring the success of public health initiatives.-- Mail Today
The book illustrates that communication is a "Vital Drop" for any public health campaign, not just a "soft science".-- Civil Society
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