Publisher: Palgrave USA
Number of pages: 242
Weight: 547 g
Dimensions: 235 x 155 x 18 mm
Edition: 2005 ed.
'The Visionary Package will inspire marketers and designers to 'let their imagination soar' to achieve new, unique and visionary concepts in both product development and the packaging of these products.' - Tim Canning, Vice President, Retail Marketing, McKesson Corporation
'The Visionary Package does an excellent job of making readers take a second look at the shopping environment they so often take for granted. The Visionary Package is a must read for marketers as well as members, and future members, of the design community.' - Elliot Young, Chairman, Perception Research Services International
'Even though I have been working in the area of branding and packaging since 1987, I learned something new in every chapter of The Visionary Package. Business professionals and students will gain insights into how visionary packaging decisions enable brands to meet critical consumer requirements, be noticed in the competitive retail environment, and build memorable brand equity to become the long-lived brands people value and trust.' - Hope Bober Corrigan, The Sellinger School of Business and Management, Loyola College in Maryland, USA