Renegade thinkers crash the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the twenty-first century.
The Victory Lab follows the academics and maverick operatives rocking the war room and reengineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with insights from behavioral psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. The Victory Lab offers the secret history of modern American politics, pulling back the curtain on the tactics and strategies used by some of the era's most important figures--including Barack Obama, Rick Perry, and Mitt Romney--with iconoclastic insights into human decision making, marketing, and how analytics can put any business on the road to victory.
Publisher: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc) ISBN: 9780307954800 Number of pages: 304 Weight: 307 g Dimensions: 202 x 134 x 27 mm
Simply reserve online and pay at the counter when you collect.
Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
This item can be requested from the shops shown below. If this item isn't available to be reserved nearby, add the item to your basket instead and select 'Deliver to my local shop' at the checkout, to be able to collect it from there at a later date.
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at