• Sign In
  • Help
  • My Basket0
The Value House: How to build a price resistant sales approach (Hardback)
  • The Value House: How to build a price resistant sales approach (Hardback)
zoom

The Value House: How to build a price resistant sales approach (Hardback)

(author)
£28.99
Hardback 156 Pages / Published: 21/11/2011
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket

Check Marketplace availability

How much more successful in Selling could you be with less price resistance from customers? This book will show you how. Whether you are completely new to sales or have many years experience, the 'Value House' offers a fresh perspective on an old challenge, the price objection which has almost become the salesperson nemesis. This book has a wealth of ideas, tips & strategies to help you to challenge some conventional thinking and to reshape & refocus your ideas. The 'Value House' book is about avoiding price pressure from customers, by following the analogy of building a house. But are salespeople actually to blame? The' Value House' sets out to understand why sales people get and fear price pressure and how best they can respond to it in a difficult economic climate. This book gives you the opportunity to build your own Value House offering many different activities you can apply to your own business. These activities will help you manage price resistance more proactively and more effectively.Buying this book will help you to: identify the right market to sell to the right people, improve your conversion ratio from interest to order, develop well guided tactical questions, build a powerful value proposition for your company, create a stronger climate of agreement with your customers, avoid Price pressure, defend and justify your price more effectively, build stronger customer loyalty, seek more referrals & Testimonial letters. As markets are more and more competitive with buyers often spoilt for supplier choice, never has there been a better time for salespeople in every company to have an established and well built 'Value House'.

Publisher: Panoma Press
ISBN: 9781907722615
Number of pages: 156
Weight: 453 g
Dimensions: 216 x 140 x 12 mm


MEDIA REVIEWS
In `The Value House' Nick has a gem of a book. Super, highly practical advice that when followed will close more sales and generate a stack of repeat business. -- Richard Denny Author of `Selling to Win'
Your ability to sell higher priced products against lower priced competition is the key to more sales and higher income - and the book shows you how to do it. -- Brian Tracy - Author, The Psychology of Selling
This book is a great tool for any businesses that are looking to defend their margins. -- James Caan (BBC's Dragon's Den)
The best book I've read on sales - directly tackling a problem for many businesses, being asked to drop the price. Whatever you sell this book will save you a fortune by reducing the number and amount of discounts you would have given away. -- Thomas Power, CEO Ecademy
No matter what business you're in, a crucial aspect of your business is sales and this book will help you to sell more, more often, and at a better price. Nick directly and brilliantly tackles the timeless challenge that anyone and everyone in business faces-being asked to drop the price. Read this book and save yourself from years of headaches and lost revenue that can too often result from stressful, back-and-forth, price-negotiation situations. -- Dr Ivan Misner, NY Times Bestselling Author. CEO and Founder of BNI, the largest Business Networking Club
Nick has put together in this book an essential toolkit for anyone in sales and negotiations, this is a must read. -- Jim Hetherton - VP International operations - On Track International
The business in 2011/12 that can define and develop its value chain will be the one that will survive the economic difficulties. This book is a tool kit that will give any sales team the knowledge and skills how to present a professional proposition. The Value House process steps are simple, logical - based on practical experience and best of all - they work! -- Will Doherty - Training Specialist DNATA Emirates Airlines
Every sale comes down to whether or not the buyer values keeping their money or exchanging it for your product. In TheValue House, Nick Baldock shows you how to structure your sales to achieve greater than average returns. I highly recommend it. -- Tom Hopkins, author of How to Master the Art of Selling
In the sales industry for over 25 years, I have sadly experienced many of my colleagues "crumble" during the price negotiation. Markets will continue to remain highly competitive and in this book Nick has superbly illustrated why it is so important to believe in your product/service value and this book provides practical easy to follow methods that ALL sales people should adopt. -- Dean Clark - Account Director, Adecco Group UK & Ireland
I have met many people who could sell but few who could sell consistently at the right price. This book has it all, practical advice, live examples of how and how not to do it, real worth-while exercises, qualified anecdotes and down to earth solutions. A must for all sales people. -- Rikki Hunt Past CEO of Burmah Petroleum Fuels and co-author of Creating a Thinking Organisation
Nick takes a practical approach to sales that anyone can understand and immediately apply. This book is packed full of ideas, tips and activities that help you position the value of your product or service giving you a massive competitive edge. The Value House is a must read for anyone seeking to increase their income. -- Mark Woods, Author of Attack Your Day! Before It Attacks You

You may also be interested in...

Selling to Win
Added to basket
£14.99
Paperback
The Luxury Strategy
Added to basket
Life's A Pitch
Added to basket
Social Media Engagement For Dummies
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Challenger Sale
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
The Trusted Advisor
Added to basket
Building Strong Brands
Added to basket
Hooked
Added to basket
£12.99
Hardback
Marketing For Dummies
Added to basket
Kapferer on Luxury
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.