The Ultimate Web Marketing Guide (Paperback)Michael R. Miller (author)
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EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING!Your expert, up-to-the-minute, A-Z reference & how-to guideChoose the right goals, media, & toolsPlan, execute, measure, & optimizeAvoid costly mistakes!
Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.
It's ALL here: SEO, pay-per-click, mobile marketing, social media marketing, "PR 2.0," analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get "from the trenches" insights that save you money...learn to drive more value faster.
THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE:Creating effective web/online marketing plans and budgetsIntegrating online and traditional marketingDesigning great sites--including ecommerce sitesGetting actionable answers from web analyticsProfiting from search engine marketing (SEM) and optimization (SEO)Executing winning pay-per-click and display ad campaignsDeveloping effective email lists and campaignsBuilding two-way conversations with customers and prospectsMarketing on Facebook, Twitter, and other social mediaCreating an online PR media roomMarketing through YouTube and podcastsSelling through iPhone and Android appsManaging web/online marketing coherently and efficientlyTracking performance--and improving it!
Technical accuracy guaranteed by Econsultancy's Rebecca Lieb
Publisher: Pearson Education (US)
Number of pages: 640
Weight: 1006 g
Dimensions: 232 x 179 x 33 mm
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