Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism (Paperback)
  • The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism (Paperback)
zoom

The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks - Hampton Press Communication Series: Mass Media and Journalism (Paperback)

(author)
£24.95
Paperback 280 Pages / Published: 28/02/2002
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.

Publisher: Hampton Press
ISBN: 9781572734081
Number of pages: 280
Weight: 363 g
Dimensions: 230 x 152 x 18 mm

You may also be interested in...

A Dictionary of Film Studies
Added to basket
Propaganda
Added to basket
£13.99
Paperback
Flat Earth News
Added to basket
£9.99
Paperback
Understanding Media
Added to basket
The Medium is the Massage
Added to basket
Amusing Ourselves to Death
Added to basket
The Uses of Literacy
Added to basket
The News
Added to basket
£10.99
Paperback
Buyology
Added to basket
£9.99
Paperback
Ogilvy on Advertising in the Digital Age
Added to basket
Tubes
Added to basket
£9.99
Paperback
Propaganda and the Public Mind
Added to basket
Manufacturing Consent
Added to basket
Brave New World Revisited
Added to basket
Photography: A Very Short Introduction
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.