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The Truth About Green Business (Paperback)
  • The Truth About Green Business (Paperback)

The Truth About Green Business (Paperback)

Paperback 240 Pages / Published: 02/07/2009
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Everything you need to know to green your business and grow your profit.

* The truth about what climate change means for your business

* The truth about running lean and green

* The truth about future proofing your business

Simply the best thinking


This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

"This little book is inspiring in its range and practicality-not just for CEOs, but for every member of the exceptionally useful guide for `going green' at any scale of enterprise."

CHIP CONLEY, CEO, Joie de Vivre Hospitality

"In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward."

JOEL MAKOWER, Executive Editor,

Introduction ix

Part I: The Truth About Green Business

TRUTH 1: What is a green business? 1

TRUTH 2: Why green your business? 5

TRUTH 3: How to approach greening your business 9

TRUTH 4: Why now? 13

TRUTH 5: Climate change and your business 17

Part II: The Truth About Green Strategy

TRUTH 6: Profit and purpose 23

TRUTH 7: How green is good enough? 27

TRUTH 8: Green regulations 31

Part III: The Truth About Green Operations

TRUTH 9: Secrets hiding in plain sight 35

TRUTH 10: Eco-efficiency: Good for business and the environment 39

TRUTH 11: Waste? Not! Eliminating non-product 43

TRUTH 12: EcoAudits can guide your course 47

TRUTH 13: Running lean and green 53

TRUTH 14: Carbon footprinting 57

TRUTH 15: Reducing your carbon footprint 63

Part IV: The Truth About Green Marketing

TRUTH 16: Green branding and messaging 67

TRUTH 17: Creating strong EcoLabels 71

TRUTH 18: Green marketing claims 77

TRUTH 19: Reaching conscious consumers 81

Part V: The Truth About Green Products and Services

TRUTH 20: What makes a product green? 85

TRUTH 21: Product take-back 89

TRUTH 22: Product to service 93

TRUTH 23: What makes a service green? 97

Part VI: The Truth About Green Design

TRUTH 24: Biomimicry-learning from life

TRUTH 25: Reducing your product footprints 105

TRUTH 26: Cradle to cradle 109

TRUTH 27: Design with nature 113

TRUTH 28: Innovation is at the heart of greening 117

Part VII: The Truth About Green Procurement

TRUTH 29: Environmentally preferable purchasing 121

TRUTH 30: Supply chain management and partnerships 125

TRUTH 31: Supplier scorecards 129

TRUTH 32: Clearing the rising bar 133

Part VIII: The Truth About Green Buildings

TRUTH 33: LEED standards for green buildings 137

TRUTH 34: The cost of green building 141

TRUTH 35: Green buildings improve productivity 145

TRUTH 36: Integrative design for green building 149

Part IX: The Truth About Green IT

TRUTH 37: Computers and electronics 153

TRUTH 38: Creating more effi cient data centers 157

TRUTH 39: How IT can drive greening 161

Part X: The Truth About Green Management

TRUTH 40: Engaging employees 165

TRUTH 41: Engaging stakeholders 169

TRUTH 42: Keeping score 173

TRUTH 43: Employee incentives 177

TRUTH 44: Environmental management systems 181

Part XI: The Truth About Green Finance

TRUTH 45: Profit, value, and risk 185

TRUTH 46: Reality-based accounting 189

TRUTH 47: Investing in green and attracting green investment 193

TRUTH 48: Carbon trading and offsets 197

TRUTH 49: Fiduciary duty 201

Part XII: The Truth About Green Futures

TRUTH 50: Certainty in the face of uncertainty 207

TRUTH 51: Scenario planning 211

TRUTH 52: Future proofing 215

APPENDIX A: References 219

Acknowledgments 228

About the Author 229

Note: Appendix B is available online at no charge at

APPENDIX B: Resources

Publisher: Pearson Education (US)
ISBN: 9780789739407
Number of pages: 240
Weight: 334 g
Dimensions: 215 x 141 x 14 mm

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