The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
  • The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
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The Tipping Point: How Little Things Can Make a Big Difference (Paperback)

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£10.99
Paperback 288 Pages / Published: 14/02/2002
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'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

Publisher: Little, Brown Book Group
ISBN: 9780349113463
Number of pages: 288
Weight: 220 g
Dimensions: 196 x 124 x 22 mm


MEDIA REVIEWS
A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him
Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come * Scotland on Sunday *
A wonderfully offbeat study of that little-understood phenomenon, the social epidemic * Daily Telegraph *

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“Even more relevant in the world of social media ”

Although this was a bestseller of the 1990’s, it is not difficult to recognize its contemporary relevance. Gladwell’s groundbreaking concepts of ‘Connectors’, ‘Mavens’ , ‘Salesmen’ and message ‘Stickiness’ assume an... More

Paperback edition
Helpful? Upvote 96

“The Tipping Point”

Like Freakonomics this was an interesting read. I felt there was a difference in that this book looked at something that could be proved and was very much self contained, Freakonomics looked at the bigger picture and... More

Paperback edition
Helpful? Upvote 69

“Some good nuggets of information”

I plan to read more of Gladwell's work as this one was encouraging. I felt he was telling me some things I already knew but backing them up with facts and evidence, so it is better digested. There were other... More

Paperback edition
Helpful? Upvote 67

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