The Theory and Practice of Corporate Communication: A Competing Values Perspective (Paperback)Alan T. Belasen (author)
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Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety; consistency and creativity. The Theory and Practice of Corporate Communication offers a coherent, integrative approach by examing the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.
Publisher: SAGE Publications Inc
Number of pages: 304
Weight: 490 g
Dimensions: 254 x 177 x 11 mm
-Businesslike -- Businessline * Businessline *
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