The Technological Competitiveness of Japanese Multinationals: The European Dimension - Thames Essays on Contemporary International Economic Issues (Hardback)
  • The Technological Competitiveness of Japanese Multinationals: The European Dimension - Thames Essays on Contemporary International Economic Issues (Hardback)
zoom

The Technological Competitiveness of Japanese Multinationals: The European Dimension - Thames Essays on Contemporary International Economic Issues (Hardback)

(author), (author)
£71.95
Hardback 120 Pages / Published: 31/05/1996
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
As Japanese companies have become more globalized in their markets and production facilities, the basis of their competitiveness has also changed. Whereas the earlier growth of these companies was based on cost-effective production of standardized products, they now compete through market responsiveness, product quality, and innovation that embodies their own original technology. This book argues that Japanese MNEs (multinational enterprises) now approach the vital processes of technology generation and product development through a truly global approach, making increasingly extensive use of R & D facilities in major foreign market areas.
Incorporating extensive new evidence from three separate surveys carried out by the authors, the book extensively documents the growth of Japanese R & D labs abroad, investigates their strategic roles, and evaluates the implications of their emergence for the technological competence of the countries in which they are located and for the competitiveness of the traditional MNEs that compete globally with the Japanese MNEs.
Marina Papanastassiou is Lecturer and Robert Pearce is Reader in Economics at the University of Reading.

Publisher: The University of Michigan Press
ISBN: 9780472107285
Number of pages: 120
Weight: 360 g
Dimensions: 229 x 152 x 15 mm

You may also be interested in...

Merchants of Grain
Added to basket
£20.99
Paperback
The Economist Guide to Country Risk
Added to basket
China's Growth
Added to basket
£31.49
Hardback
Riding the Waves of Culture
Added to basket
Money and Power
Added to basket
£12.99
Paperback
Chinese Rules
Added to basket
£9.99
Paperback
MacroWikinomics
Added to basket
£9.99
Paperback
The Oxford Handbook of Strategy
Added to basket
International Marketing Strategy
Added to basket
International Management
Added to basket
The Oxford Handbook of Innovation
Added to basket
In Search Of Excellence
Added to basket
Chinese Leadership
Added to basket
GLOBAL (with Printed Access Card)
Added to basket
£54.99
Mixed media product
Communication for International Business
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.