The Techlash and Tech Crisis Communication (Hardback)
  • The Techlash and Tech Crisis Communication (Hardback)
zoom

The Techlash and Tech Crisis Communication (Hardback)

(author)
£70.00
Hardback 208 Pages / Published: 24/03/2021
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket

This book provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: We are currently in tech-dystopianism after a long period spent in tech-utopianism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism focused on tech's negative impact on society. When and why did tech coverage shift? How did tech companies respond to the rise of tech criticism?

The book depicts three main eras: Pre-Techlash, Techlash, and Post-Techlash. The reader is taken on a journey from computer magazines, through tech blogs to the upsurge of tech investigative reporting. It illuminates the profound changes in the power dynamics between the media and the tech giants it covers.

The interplay between tech journalism and tech PR was underexplored. Through analyses of both tech media and the corporates' crisis responses, this book examines the roots and characteristics of the Techlash, and provides explanations to 'How did we get here?'. Insightful observations by tech journalists and tech public relations professionals are added to the research data, and together - they tell the story of the TECHLASH. It includes theoretical and practical implications for both tech enthusiasts and critics.

Publisher: Emerald Publishing Limited
ISBN: 9781800430860
Number of pages: 208
Weight: 416 g
Dimensions: 229 x 152 mm


MEDIA REVIEWS
In this deeply researched work, Nirit Weiss-Blatt provides an invaluable record of tech media's mood swing as its portrayal of Silicon Valley lurched from utopian to dystopian. This is much more than a book about tech's PR problems. Weiss-Blatt's trenchant analysis of the news industry restores nuance to the debate over technology and society. -- Jeff Jarvis, Director, Tow-Knight Center for Entrepreneurial Journalism, The Leonard Tow Professor of Journalism Innovation, CUNY
Nirit's in-depth study of tech media chronicles the reputational rise and fall of an entire industry while providing valuable insights to those who work in it. The book provides PR professionals, journalists, and students with a comprehensive analysis of the Techlash's core issues. Whether you're working in tech journalism or tech PR, the book will broader your understanding of the media scrutiny, the tech clients, and, thus, help you define the future correspondence between the two. -- Fred Cook, Chairman of Golin, Professor of Professional Practice, Director of the USC Center for Public Relations

You may also be interested in...

Vital Conversations
Added to basket
Noise
Added to basket
£10.99
Paperback
Reading Images
Added to basket
£34.99
Paperback
Information Politics
Added to basket
£19.99
Paperback
On Dialogue
Added to basket
£15.99
Paperback
The Mammoth Book of Lost Symbols
Added to basket
The Telephone Book
Added to basket
£40.00
Paperback
The Hollywood Film Musical
Added to basket
The Contradictions of Media Power
Added to basket
The Hand
Added to basket
£13.99
Paperback
Global Communication
Added to basket
How to Win Campaigns
Added to basket
£27.99
Paperback
The Culture Map
Added to basket
£20.99
Hardback
Effective Communication
Added to basket

Please sign in to write a review

Your review has been submitted successfully.