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The Superpromoter: The Power of Enthusiasm (Hardback)
  • The Superpromoter: The Power of Enthusiasm (Hardback)
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The Superpromoter: The Power of Enthusiasm (Hardback)

(author)
£33.00
Hardback 222 Pages / Published: 26/11/2010
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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

Publisher: Palgrave Macmillan
ISBN: 9780230285095
Number of pages: 222
Weight: 517 g
Dimensions: 235 x 155 x 18 mm

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