The Successful Business Plan: Secrets and Strategies - The Planning Shop Series (Paperback)

Rhonda Abrams (editor), Paul Barrow (author)

£19.99

Paperback 480 Pages
Published: 14/03/2008

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Synopsis

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.

Table of contents:

Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling

Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan's Appendix

Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips

Section IV Special Considerations
Considerations for Internet, "e-businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses

Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur's Sources

Publisher: John Wiley and Sons Ltd
ISBN: 9781841128078
Number of pages: 480
Weight: 1191 g
Dimensions: 246 x 189 x 27 mm