The Startup Playbook (Hardback)
  • The Startup Playbook (Hardback)

The Startup Playbook (Hardback)

Hardback 256 Pages / Published: 01/01/2013
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In The Startup Playbook, Clickable CEO and NY Times best-selling author David Kidder reveals the rules and guiding principles of successful entrepreneurs, investors and CEOs. Built on some of the most dramatic success stories in today's marketplace (Spandex, TED, etc), this is a no-nonsense guide to starting a company.

Publisher: Chronicle Books
ISBN: 9781452105048
Number of pages: 256
Weight: 1020 g
Dimensions: 229 x 197 x 24 mm

"The world needs more entrepreneurs. By taking the hard part of building a business so seriously, this book should help more people get to the fun part-success. David Kidder brings both a writer's mind and a startup veteran's urgency to an entertaining and useful trip inside the minds of today's most successful creators of organizations-both for profit and for purpose." - David Kirkpatrick, founder, host, and CEO, Techonomy Media; author of The Facebook Effect
"Bravo! David Kidder's latest book is a gift to aspiring entrepreneurs. His interviews with our era's most successful startup players reveal what we need to know about turning dreams into businesses that last. Readers will benefit from the Playbook's practical advice and the inspiration in every story." - Wenda Harris Millard, president and COO, MediaLink; former co-CEO, Martha Stewart Living; former chief marketing officer, Yahoo
"From technological entrepreneurs to social entrepreneurs, The Startup Playbook features important tips from top American innovators that will change the way you think about your job, your business, and maybe even your industry." - Alexis Maybank, cofounder and chief strategy officer, Gilt Groupe
"David Kidder has curated, aggregated, and synthesized an opus for the entrepreneur-whether current or aspiring. The openness with which these great entrepreneurs shared their experiences and insights is an invaluable asset conveniently packaged by Kidder. The Startup Playbook is not some trendy tech book that captures the zeitgeist of the moment, but rather a timeless, actionable reference tool to be read and re-read and kept within reach." - Terence Kawaja, founder and CEO, LUMA Partners

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