Visit our Christmas Gift Finder
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardback)
  • The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardback)
zoom

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardback)

(author)
£21.99
Hardback 224 Pages / Published: 16/09/2006
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

Reach out to entire communitiesListen to individual workers and consumersSeize growth opportunities in every marketCustom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071477840
Number of pages: 224
Weight: 388 g
Dimensions: 213 x 145 x 23 mm

You may also be interested in...

Key MBA Models
Added to basket
£29.99
Paperback
Switch
Added to basket
£9.99
Paperback
Thinking Strategically
Added to basket
Strategic Thinking
Added to basket
£16.99
Paperback
The Art of Social Media
Added to basket
Commercial Awareness 2015/16
Added to basket
Lean Thinking
Added to basket
£7.00
Paperback
How to Think Strategically
Added to basket
The Every Day MBA
Added to basket
£14.99
Paperback
4 Disciplines of Execution
Added to basket
Traction
Added to basket
£12.99
Paperback
25 Need-To-Know Strategy Tools
Added to basket

Please sign in to write a review

Your review has been submitted successfully.