• Sign In / Register
  • Help
  • Basket0
The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking (Paperback)
  • The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking (Paperback)
zoom

The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking (Paperback)

(author)
£24.99
Paperback 272 Pages / Published: 27/08/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Harness the Power of Social Networking to Promote Innovation and Drive Growth

A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative

Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation-by using social networking to build thriving communities of employees, partners, and customers.

Business leaders and strategists can drive immense value from social networking "inside the firewall." Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

Whatever your industry, you'll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today's most promising social technologies-from wikis and blogs to knowledge clouds.

Publisher: Pearson Education (US)
ISBN: 9780137018901
Number of pages: 272
Weight: 374 g
Dimensions: 229 x 156 x 16 mm

You may also be interested in...

The Curve
Added to basket
£9.99
Paperback
Who Owns The Future?
Added to basket
The Long Tail
Added to basket
£9.99
Paperback
Get Up to Speed with Online Marketing
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
DotCom Secrets
Added to basket
£11.95
Paperback
The E-Myth Enterprise
Added to basket
Social Media Marketing For Dummies
Added to basket
Inbound Marketing, Revised and Updated
Added to basket
Entrepreneur
Added to basket
£12.99
Paperback
Stock Market Trading for Beginners
Added to basket
Launch
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.