There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.
While business leaders may feel that it’s enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to ‘get social’ to survive.
The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they’re better able to communicate their organization’s objectives and values, gauge the climate in which they operate and improve their brand image.
Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising ‘social CEOs’ working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage
Publisher: Bloomsbury Publishing PLC
ISBN: 9781472984043
Number of pages: 320
Weight: 224 g
Dimensions: 198 x 129 mm
What does social media bring to CEOs? The Social CEO provides ample reasons grounded in business and leadership imperatives. The book also offers a diversity of real life experiences — including mistakes that were made and learnt from — which effectively demystify social media. Get on board, CEOs! - Celine Schillinger, CEO of We Need Social
Damian Corbet has assembled the must read book on how to be an authentic social CEO that I wish I had read before I dipped my toes into the sometimes turbulent, but always interesting waters of social media. Contributors share their tips, tricks and lessons that will help even the most experienced senior leader to get comfortable in this brave new world of leadership - Janice Kaffer, President & CEO of Hôtel-Dieu Grace Healthcare
The Social CEO has captured the traits that are required not just for the current CEO but the future CEO too. An excellent an insightful read. - Michelle Carson-Williams, CEO of Holmes Noble
The right blend of theory and case studies with practical pointers on why modern leaders should engage in social leadership. The book brings together a range of authors, but all share a belief in the huge opportunity of social media, while also recognising its risks. - Dionne Lew, CEO of The Social Executive
This is a must-read, with many invaluable insights on how social media can be a great way for CEOs to communicate the value and vision of their company in real time. - Tiffani Bova, Growth and Innovation Evangelist at Salesforce, and WSJ bestselling author of 'Growth IQ'
As a 'social CEO' myself, I can't imagine how other CEOs do the job these days if they're not active on social media. This book provides a brilliant overview of how leaders are using this technology, not just to communicate, not just to share information or opinions, but - critically - to deliver change and improve efficiency. - Craig Bennett, CEO of Friends of the Earth
Packed with insight, perspective and easy to apply tips, this is a great read for aspiring and established leaders looking to lead in a more social and connected way. - Kate Collins, CEO of Teenage Cancer Trust
Social media has become an everyday part of life – which means that leaders need to take it more seriously than ever. The Social CEO is an excellent place to start rethinking what social media means to you and your organization. - Antony Mayfield, CEO, Brilliant Noise
The Social CEO is a great read – with practical stories rather than theory, you learn from the valuable experiences of CEOs across multiple sectors. Through their personal use of social media, they are engaging with customers, attracting the best talent, and managing the reputation of their brands by joining the conversation. - Rob Wilmot, Founder and CEO, Crowdicity
This is a perfectly timed, extraordinarily relevant, action provoking book, that I consider a must-read for anybody hoping to understand how to lead both today and tomorrow. - Steven Bartlett, CEO, SocialChain
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