Publisher: Profile Books Ltd
Number of pages: 304
Weight: 323 g
Dimensions: 198 x 129 x 22 mm
The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't. -- Dan Pink
The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf. * Forbes *
The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill. * Telegraph *
Praise for Yes! 'Surprising, provocative, fun -- Tim Harford, author of 'The Undercover Economist'
Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor * The Times *
Read this book ... perfectly pitched for smart businesspeople -- Octavius Black * Management Today *
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