Recognizing their role as "corporate citizens," companies are seeking guidance on how to be true to their missions, principled in practice, and well regarded for their contributions to society. As this book reveals, the key lies in sincerity-the sum of values like authenticity, integrity, and trust.
Countess Alexandra Christina, a European corporate director, and Timothy L. Fort, a leading American scholar, delineate a clear and actionable model for bringing sincerity to the business context. Their vision for sincerity complies with law, aligns corporate social and financial performance, and values corporate ethics in its own right, rather than as a means to an end. Underpinning this model is a synthesis of the top research in the field and a suite of new interviews with current and former CEOs. Tracing inspirational tales and scandals alike, this book shows how leaders can head up companies that more reliably make good decisions and conduct themselves in a trustworthy manner. It then concludes with twelve concrete actions that businesses can take to cultivate "the sincerity edge."
Publisher: Stanford University Press
Number of pages: 176
Dimensions: 229 x 152 mm
"Sincerity and trust have incredible potential to catalyze the realm of business ethics. Two seasoned experts lead the way with this book, well written and strongly backed." -- David Berdish, Virginia Commonwealth University and Former Manager of Social Sustainability * Ford Motor Company *
"Expanding on cutting edge scholarship in business ethics and management, this book offers straightforward insight for those with experience in corporate social responsibility and those seeking to understand how ethics fits in to their work for the first time. Business leaders-present and future-would do well to learn the power of The Sincerity Edge." -- Michael Santoro * Santa Clara University, Co-Founder, Business and Human Rights Journal *
"In The Sincerity Edge Countess Alexandra and Professor Fort demonstrate that corporate responsibility has its biggest impact-economically and socially-when it is pursued sincerely. Drawing on their fresh survey of leading CEOs who value integrity, they connect the reader to concrete practices and also explain why ethical values can drive dynamic businesses." -- John Mackey * CEO, Whole Foods and co-author, Conscious Capitalism *
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