The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with 'big and broad data', from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters.
The holistic approach is organised into the following sections:Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms
This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Publisher: SAGE Publications Ltd
Number of pages: 728
Weight: 1410 g
Dimensions: 246 x 184 x 43 mm
Wow! I'm keeping it right next to my desk. It's the first methods book for the 21st century. I love the way it gives a wide range of specific cases which have broad general implications for doing my - and your - research.-- Barry Wellman
Understanding social media is key to understanding contemporary public life. What you have in this fabulously curated book is a collection of important insights on how to make sense of what is happening in social media from a wide variety of methodological and analytical perspectives.-- danah boyd
This is a must-read for anyone interested in doing research using social media. It goes way beyond basic arguments about the opportunities of social media for social research and takes the reader through a number of exciting real-world examples that have successfully navigated key methodological challenges to explore new kinds of research questions. After delving into this handbook, you'll either want try to use social media for your own social research or get your teeth into the new methodological ventures that social media brings to research more generally. This is a necessary resource for anyone involved in contemporary social research issues.
-- Emma Uprichard
This outstanding volume brings together a group of forwarding thinking and innovative researchers who lay out the fundamentals of interdisciplinary social research in the contemporary environment. Through showing us how to combine, reinvent, and apply methods, old and new, they produce a must read guide to research for scholars of the future. Engaging, thorough, and fun!
-- Zizi Papacharissi
This handbook will be a key reference for courses on social research, available at a time when the field is becoming increasingly reliant on social media as an object and tool for inquiry. I know of no more timely, comprehensive, and useful compendium of social media research methods.
-- William H. Dutton
"The SAGE Handbook of Social Media Research Methods offers a systematic guide to help researchers overcome challenges in conducting projects that deal with the vast data that social media creates, from the formulation of research questions through to the interpretation of findings... The SAGE Handbook of Social Media Research Methods is the single-most comprehensive resource for any scholar or graduate student embarking on a social media project, with contributions from over 40 international experts from diverse disciplines. Recommended for academic libraries." -- T. E. Baker * ARBA *
"the first publication to cover the entire research process [of social media research methods]... encourages skill development, showcases tool use, promotes ethical considerations, and demonstrates data-harvesting techniques. Clearly structured for a general audience, any user would find this a comprehensive aid for completing a social media project." -- Jennifer Adams * Booklist *