Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
The Rules of Contagion: Why Things Spread - and Why They Stop - Wellcome Collection (Hardback)
  • The Rules of Contagion: Why Things Spread - and Why They Stop - Wellcome Collection (Hardback)
zoom

The Rules of Contagion: Why Things Spread - and Why They Stop - Wellcome Collection (Hardback)

(author)
£16.99
Hardback 352 Pages / Published: 13/02/2020
  • 10+ in stock

Usually dispatched within 24 hours

  • This item has been added to your basket
Waterstones Says

Highly topical, accessible and endlessly fascinating, The Rules of Contagion peels off some of the mystery and apparent randomness of how things – ideas, trends, fake news and viruses alike – spread and proliferate, or die out. In this marvellously mind-expanding book, epidemiologist Adam Kucharski shows how thinking like a mathematician can help us to understand the phenomenon of contagion and better equip us to deal with the risks and opportunities it creates.

Why do some ideas take off - and others fail to spread? Why are some diseases predictable, and others swamped in uncertainty? And what about the outbreaks that never happen at all?

We live in a world that's more connected than ever before. But even as we see our lives being shaped by the spread of ideas, trends - and even diseases - we sometimes struggle to grasp how it actually works. Outbreaks seem to be driven by randomness and hidden laws, and in order to understand them, we need to start thinking like mathematicians.

Here, epidemiologist Adam Kucharski reveals how new mathematical approaches are transforming what we know about contagion - from the revolutionary initiatives that helped tackle gun violence in Chicago to the truth behind the spread of fake news. And along the way, he'll explain how innovations and emotions can spread through our friendship networks, what STDs can tell us about banking, and why some outbreak predictions go badly wrong.

Publisher: Profile Books Ltd
ISBN: 9781788160193
Number of pages: 352
Weight: 545 g
Dimensions: 222 x 144 x 33 mm
Edition: Main


MEDIA REVIEWS

‘Prepares the ground comprehensively for readers to make sense of what is happening today, by distilling the wisdom gathered by studying previous epidemics for more than a century’ - The Financial Times

'The Rules of Contagion is popular science at its best. The prose is sparkling and clear. The subject is deeply fascinating and highly relevant. Touching on psychology, medicine, network theory and mathematics, epidemiologist Adam Kucharski has written a brilliant and authoritative guide to the hidden laws of how things spread - from ideas and memes, to violence and deadly viruses. An example of its subject matter, this book is also highly contagious: once you have read it, you will want to make sure others read it too.' - Alex Bellos, author of Alex's Adventures in Numberland

'Rich in stories, The Rules of Contagion is a down-to-earth account of how mathematical approaches can help us better understand and, in turn, better respond to contagion in all its dynamic forms. Tackling issues from pandemics and gun violence, to financial crises and misinformation, Adam Kucharski inspires us all to think like mathematicians. A must read for anybody interested in epidemics and other crises.' - Peter Piot, Director of the London School of Hygiene & Tropical Medicine

You may also be interested in...

Brief Answers to the Big Questions
Added to basket
Humble Pi
Added to basket
£9.99   £7.99
Paperback
Origins
Added to basket
£9.99   £7.99
Paperback
The Changing Mind
Added to basket
£18.99   £15.99
Hardback
Pale Rider
Added to basket
£10.99
Paperback
The Uninhabitable Earth
Added to basket
£9.99   £8.49
Paperback
The Body
Added to basket
£25.00   £21.99
Hardback
The Gendered Brain
Added to basket
£9.99   £7.99
Paperback
What If?
Added to basket
£9.99   £8.49
Paperback
The Planets
Added to basket
£9.99   £7.99
Paperback
A Brief History Of Time
Added to basket
The Body Keeps the Score
Added to basket
Other Minds
Added to basket
£9.99
Paperback
The Order of Time
Added to basket
£8.99
Paperback
Seven Brief Lessons on Physics
Added to basket
You're Not Listening
Added to basket
Until the End of Time
Added to basket
The World According to Physics
Added to basket

Please sign in to write a review

Your review has been submitted successfully.