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The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything (Hardback)
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The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything (Hardback)

(author)
£29.00
Hardback 174 Pages / Published: 14/03/2019
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Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet.


* Describes the current state of content overload and how curation is solving it

* Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise

* Delivers a new toolkit for anyone-in marketing, advertising, sales, content creation, or product development-seeking to stay or become relevant in an increasingly curation-centric marketplace

* Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you-whether you're buying, selling, or creating

Publisher: ABC-CLIO
ISBN: 9781440860492
Number of pages: 174

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