The Rise of the Curator Class: Changing the Way We Buy, Sell, and Make Everything (Hardback)Steffon Davis (author)
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Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet.
* Describes the current state of content overload and how curation is solving it
* Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise
* Delivers a new toolkit for anyone-in marketing, advertising, sales, content creation, or product development-seeking to stay or become relevant in an increasingly curation-centric marketplace
* Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you-whether you're buying, selling, or creating
Number of pages: 174