The Rise of Marketing and Market Research - Worlds of Consumption (Paperback)
  • The Rise of Marketing and Market Research - Worlds of Consumption (Paperback)
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The Rise of Marketing and Market Research - Worlds of Consumption (Paperback)

(editor), (editor), (editor)
£61.00
Paperback 312 Pages / Published: 19/10/2012
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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

Publisher: Palgrave Macmillan
ISBN: 9781349343881
Number of pages: 312
Dimensions: 216 x 140 mm
Edition: 1st ed. 2012

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