Visit our Christmas Gift Finder
The Responsive Public Library: How to Develop and Market a Winning Collection, 2nd Edition (Paperback)
  • The Responsive Public Library: How to Develop and Market a Winning Collection, 2nd Edition (Paperback)
zoom

The Responsive Public Library: How to Develop and Market a Winning Collection, 2nd Edition (Paperback)

(author), (author)
£40.00
Paperback 364 Pages / Published: 10/01/2002
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library-its collection-the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

Publisher: ABC-CLIO
ISBN: 9781563086489
Number of pages: 364
Weight: 783 g
Dimensions: 254 x 178 x 24 mm
Edition: 2nd Revised edition


MEDIA REVIEWS
The authors, a library educator and a practicing librarian, bring a wealth of practical experience and research knowlage that is utilized effectivly in the presentation of each topic....[f]aculty and students in schools of library and information science, public library administrators, and librarians involved with collection development in all types of public libraries. - ARBA Online
The person who can invest the time and effort will find his or her reward in the rich mine of very credible information that has been gathered and presented within these pages....^IThe Responsive Public Library^R makes an important contribution to the study of marketing principles as they are applied to developing a quality public library collection. - Marketing Library Services
With considerable enthusiasm, the authors recommend what some librarians may consider drastic levels of analysis, planning, change, and management. Implementation of marketing concepts and practices should 'permeate the organization' to ensure 'relevance, value, and cost-effectiveness.'. . . Thorough, readable, and very well organized. . . . Recommended for all public libraries. . . . Much of this material could also apply to academic libraries. - Reference & User Services Quarterly
"One of the most useful works on the public library...The book is packed with practical information..." - Reference & User Services Quarterly

You may also be interested in...

Open Access
Added to basket
£11.95
Paperback
ITIL service strategy
Added to basket
ITIL service design
Added to basket
Archives and Recordkeeping
Added to basket
The Archive
Added to basket
£16.95
Paperback
ITIL Service Operation
Added to basket
Booked In!
Added to basket
£20.50
Paperback
The Oxford Guide to Library Research
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.