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The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think. (Paperback)
  • The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think. (Paperback)
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The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think. (Paperback)

(author), (foreword)
£12.95
Paperback 196 Pages / Published: 26/01/2017
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* Author Tony Schwartz created the famous "Daisy Ad," widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history. * Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz's book as essential reading on media theory. * Barack Obama gave copies to all the people working on his presidential campaigns.

Publisher: Mango Media
ISBN: 9781633536050
Number of pages: 196
Dimensions: 229 x 152 mm


MEDIA REVIEWS
"The Responsive Chord is a survival kit for those individuals trying to maintain their sanity in a world where their senses and intelligence are bombarded daily by audio and visual stimuli." -- Sander Vanocur
"Tony Schwartz was a genius when it came to understanding the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism." -- Bill Moyers
"I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone." -- Ira Glass, creator & host of This American Life
"I doubt that I have seen any single document which pieces together in such a convincing way the processes by which advertising works on us (and in us)." -- Senator Frank E. Moss, U.S. Commerce Committee
"Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media." -- Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center
"The Responsive Chord certainly gets a big response from me.... I enjoyed it enormously. This is a totally untouched field and Tony Schwartz has a monopoly in this area." -- Marshall McLuhan

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