The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms (Paperback)
  • The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms (Paperback)
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The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms (Paperback)

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£54.99
Paperback 86 Pages / Published: 09/06/2015
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Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658098360
Number of pages: 86
Weight: 145 g
Dimensions: 210 x 148 x 6 mm
Edition: 2015 ed.

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