The Reference Other Orientation: An Extension of the Reference Group Concept - Landmarks in Rhetoric and Public Address (Hardback)Raymond L Schmitt (author), Associate Professor Raymond L Schmitt (author), Herman R Lantz (foreword), Professor Herman R Lantz (foreword)
Hardback Published: 03/02/2014
- Not available
First introduced to the literature in 1942 by Herbert Hyman in his famous study "The Psychology of Status," " "the reference group concept has enjoyed extreme popularity and has been employed in a great number of sociological writings, though unevenly and not without criticism of its applicability to many solutions.This new work on the theory carries Hyman s work forward and provides the first synthesis of reference group literature. It may be the definitive work on the subject.To facilitate his synthesis Schmitt employs the term "reference other," " "which he carefully defines and applies to his implementation of the theory. Through emphasizing sociological social psychology, and employing a distinctly theoretical form, the author finds much in the theory that is concretely applicable."
Publisher: Southern Illinois University Press
Dimensions: 229 x 152 x 29 mm
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