• Sign In / Register
  • Help
  • Basket0
The Recommender Revolution (Paperback)
  • The Recommender Revolution (Paperback)
zoom

The Recommender Revolution (Paperback)

(author)
£30.00
Paperback 248 Pages / Published: 24/07/2013
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise or criticise products and services based on their own experience are the real advertisers of today. Human media is replacing mass media. Or rather are creating a different type of mass-reach media. More reliable. More convincing. More honest. Stronger. 'The Recommender Revolution' gives an ex-advertising man's vision of the future for the world of marketing and advertising. This new future promises great things for all consumers and for the brands that can truly excel, so that they are praised to the heavens by the collective public.

Publisher: Lannoo
ISBN: 9789401403573
Number of pages: 248
Weight: 576 g
Dimensions: 247 x 180 x 19 mm

You may also be interested in...

Positioning: The Battle for Your Mind
Added to basket
Ogilvy on Advertising
Added to basket
A Technique for Producing Ideas
Added to basket
The Copywriter's Handbook
Added to basket
Basics Advertising 03: Ideation
Added to basket
The Adweek Copywriting Handbook
Added to basket
100 Ways to Create a Great Ad
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
The Anatomy of Humbug
Added to basket
Advertising Campaign Strategy
Added to basket
Killer Facebook Ads
Added to basket
Google AdWords For Dummies
Added to basket
Hegarty on Advertising
Added to basket
Key Person of Influence
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.