Really Good Idea Test, The (Paperback)Julia Shalet (author)
Axiom Business Book Award Winner 2021 Got an idea?Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money?Trying to work out your next step? Put it to The Really Good Idea Test! Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.
Publisher: Pearson Education Limited
Number of pages: 224
Weight: 260 g
Dimensions: 216 x 137 x 15 mm
"Refreshingly straightforward way to put the customer at the heart of everything you do." Camilla Tress, Innovation Lead, Oliver Bonas.
"Don't waste 6 months working on your idea to find out it won't work. Read this book and save yourself a lot of grief!" Colin Hayhurst, CEO of Mojeek, formerly sold businesses to TripAdvisor & ANSYS"
'Coming up with ideas isn't the hard part, knowing which to take forward is. This book is full of valuable insight and practical tips, testament to Julia's rich experience.' Marc Abraham, Head of Product Engagement at ASOS, formerly Notonthehighstreet and World First
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