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This item can be found in:
Biography & True Stories > Business & industry biographies
Business, Finance & Law > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
The Public Image of Henry Ford: An American Folk Hero and His Company - Great Lake Books Series (Paperback)
  • The Public Image of Henry Ford: An American Folk Hero and His Company - Great Lake Books Series (Paperback)
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The Public Image of Henry Ford: An American Folk Hero and His Company - Great Lake Books Series (Paperback)

(author)
£21.95
Paperback Published: 30/06/1976

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Synopsis
This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

Publisher: Wayne State University Press
ISBN: 9780814318928
Weight: 1034 g
Dimensions: 230 x 167 x 30 mm

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