The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Paperback)
  • The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Paperback)
zoom

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Paperback)

(editor)
£34.99
Paperback 364 Pages / Published: 31/05/2017
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

Publisher: Taylor & Francis Ltd
ISBN: 9781138110601
Number of pages: 364
Weight: 667 g
Dimensions: 229 x 152 mm
Edition: 2nd New edition


MEDIA REVIEWS

"People spend more time with entertainment media than with any other activity outside of work. Yet given how ubiquitous it is, we have spent far too little effort learning about how entertainment media affects how we think and act. This volume seeks to address this limitation in our knowledge by explaining how and why entertainment media may affect our everyday beliefs and actions." - Ron Faber, School of Journalism and Mass Communication, University of Minnesota, USA

"This volume is carefully developed and the approach has a clear significance to this important and rapidly changing field. The chapters that deal with the ways product and brand messages are integrated into media content (chs 1, 2, 4) deal with a new and unique, as well as urgent, research priority." - Sharon Shavitt, Department of Business Administration, University of Illinois, USA

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
Media and Development
Added to basket
Confessions Of An Advertising Man
Added to basket
Understanding Media
Added to basket
Dataclysm
Added to basket
£9.99
Paperback
Brave New World Revisited
Added to basket
The Media Student's Book
Added to basket
Flat Earth News
Added to basket
£9.99
Paperback
Manufacturing Consent
Added to basket
Tubes
Added to basket
£9.99
Paperback
Black Code
Added to basket
£14.99
Paperback
Amusing Ourselves to Death
Added to basket
A Dictionary of Film Studies
Added to basket
Tragedy: A Very Short Introduction
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.