Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules. Part field book, part manifesto, and part behind--the--scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e--business. It balances crisp observation with just--in--time pragmatism, on a solid foundation of value and quality management. Created by two of Britaina s most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business. Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e--business strategy consultancy.
Publisher: John Wiley and Sons Ltd
Number of pages: 278
Weight: 438 g
Dimensions: 233 x 156 x 21 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at