The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry (Paperback)
  • The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry (Paperback)
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The Professionals' Guide to Publishing: A Practical Introduction to Working in the Publishing Industry (Paperback)

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£24.99
Paperback 320 Pages / Published: 03/02/2011
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The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.

Publisher: Kogan Page Ltd
ISBN: 9780749455415
Number of pages: 320
Weight: 490 g
Dimensions: 234 x 256 x 19 mm


MEDIA REVIEWS
"There's no substitute for a thorough understanding of the pressures on one's clients - and this book certainly provides that. Which is why I shall be making copies available to many of the people working in our business who are in day-to-day contact with publishers and customers." * Sheila Bounford *
"This title is a plain-speaking guide to the business of what goes into making and selling a book for those just starting out in publishing. The book goes a long way to fill in those crucial gaps in knowledge for those in their first job in publishing, or still trying to get to grips with who does what and why." * Rebecca Haworth *
"This handbook allows the readers to become familiar with legal, taxation, and employment regulations, and how to avoid bureaucracy in the EU. A practical source, the handbook discusses some of the key issues that need to be addressed when drawing up a business plan for operation in a new EU market." * Abstracts of Public Administration, Development and Environment *
"This clear, detailed, and soberly factual account of the ins and outs of book publishing as a business is aimed, as the title makes clear, at would-be-publishers...But much of its contents will be of equal interest to aspiring or practising writers...The guide's authors are reasonably up-front about a central question of equal interest to writers and publishers alike: how to tell in advance whether a book will sell or not." * The Self Publishing Magazine *

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