Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.
Publisher: Pearson Education (US) ISBN: 9780133083576 Number of pages: 456 Weight: 748 g Dimensions: 254 x 203 x 15 mm Edition: United States ed of 12th revised ed
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