The PR Professional's Handbook: Powerful, Practical Communications - PR In Practice (Paperback)
  • The PR Professional's Handbook: Powerful, Practical Communications - PR In Practice (Paperback)
zoom

The PR Professional's Handbook: Powerful, Practical Communications - PR In Practice (Paperback)

(author)
£24.99
Paperback 376 Pages / Published: 03/04/2014
  • In stock

In stock online

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. The PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Publisher: Kogan Page Ltd
ISBN: 9780749468422
Number of pages: 376
Weight: 571 g
Dimensions: 235 x 155 x 20 mm

You may also be interested in...

Public Relations
Added to basket
When Digital Becomes Human
Added to basket
Public Affairs in Practice
Added to basket
Evaluating Public Relations
Added to basket
Lipstick on a Pig
Added to basket
£12.99
Paperback
The PR Masterclass
Added to basket
The New Guide to Identity
Added to basket
Public Relations For Dummies
Added to basket
How to Win Campaigns
Added to basket
£27.99
Paperback
A Short Guide to Reputation Risk
Added to basket
Internal Communications
Added to basket
Public Relations: The Basics
Added to basket

Please sign in to write a review

Your review has been submitted successfully.