The PR Masterclass: How to develop a public relations strategy that works! (Hardback)
  • The PR Masterclass: How to develop a public relations strategy that works! (Hardback)
zoom

The PR Masterclass: How to develop a public relations strategy that works! (Hardback)

(author)
1 Review Sign in to write a review
£16.99
Hardback 208 Pages / Published: 03/01/2014
  • Not available

This product is currently unavailable

Email me when available

Stay one step ahead and let us notify you when this item is next available to order

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." Ray Hiebert, Editor, Public Relations Review

Publisher: John Wiley & Sons Inc
ISBN: 9781118756232
Number of pages: 208
Weight: 442 g
Dimensions: 229 x 163 x 22 mm

You may also be interested in...

Evaluating Public Relations
Added to basket
Public Relations For Dummies
Added to basket
The New Guide to Identity
Added to basket
Public Affairs in Practice
Added to basket
Internal Communications
Added to basket
Public Relations: The Basics
Added to basket
Public Relations
Added to basket
How to Win Campaigns
Added to basket
£27.99
Paperback
Meet the People
Added to basket
£14.99
Paperback

“Gave me a huge to-do list”

This book is packed with practical details on how to get media coverage. It's the one book on PR that I've found useful. That's because the author is a former Telegraph journalist and so he knows the... More

Hardback edition
Helpful? Upvote 21

Please sign in to write a review

Your review has been submitted successfully.