Why is Shrek one of the greatest selling DVDs of all time? Why are shampoo advertisements based on Sleeping Beauty? Why is it that the same simple stories keep being told? This study attempts to explain why fairy tales keep popping up in the most unexpected places and why the best storytellers begin their tales with 'once upon a time'.
Publisher: Palgrave Macmillan
ISBN: 9780230500488
Number of pages: 198
Dimensions: 216 x 140 mm
'...Smith's enthusiasm for his subject matter is infectiously evident throughout The Postmodern Fairytale , and his arguments are often both amusing and insightful.' - Lucy Carlyle, Times Literary Supplement
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