The Persona Lifecycle: Keeping People in Mind Throughout Product Design - Interactive Technologies (Paperback)
  • The Persona Lifecycle: Keeping People in Mind Throughout Product Design - Interactive Technologies (Paperback)
zoom

The Persona Lifecycle: Keeping People in Mind Throughout Product Design - Interactive Technologies (Paperback)

(author), (author)
£54.99
Paperback Published: 13/10/2005
  • Not available

Currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
If you design and develop products for people, this book is for you. "The Persona Lifecycle" addresses the 'how' of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book offers presentation and discussion of the complete life cycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. This book features recommended best practices in techniques, tools, and innovative methods. It includes hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Publisher: Elsevier Science & Technology
ISBN: 9780125662512
Weight: 1529 g
Dimensions: 235 x 191 x 32 mm

You may also be interested in...

The Lego Architect
Added to basket
£20.99
Hardback
AQA A level Computer Science
Added to basket
Graphing Data with R
Added to basket
Don't Make Me Think, Revisited
Added to basket
Computer Vision
Added to basket
Algorithms in C++, Parts 1-4
Added to basket
Dark Pools
Added to basket
£9.99
Paperback
Superintelligence
Added to basket
£18.99
Hardback
Computing with Quantum Cats
Added to basket
Rocket Surgery Made Easy
Added to basket
Quantum Computing
Added to basket
Quantum Computing since Democritus
Added to basket
Introducing Artificial Intelligence
Added to basket
Artificial Intelligence: The Basics
Added to basket
Art of Computer Programming, The
Added to basket

Please sign in to write a review

Your review has been submitted successfully.