This book explores the emergence of a permanent campaign - the need for constant readiness - on networked communication platforms, focusing on political moments, crises and elections in Canada, the U.S.A., and Australia. The book chapters investigate the proliferation of new political actors and communicators: political bloggers, advocacy groups, diverse publics, and political party staff as they engage in political maneuvers across participatory platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics.
Publisher: Peter Lang Publishing Inc
Number of pages: 144
Weight: 340 g
Dimensions: 230 x 155 mm
Edition: New edition
"`The Permanent Campaign' offers an important and provocative new perspective on the changes occurring within politics as it enters the Digital Age. Through a series of innovative analyses of popular online social spaces such as Facebook, Twitter, and the blogosphere the authors show how the Web 2.0 environment creates a more networked, transient and `moment'- based campaign environment that fundamentally challenges parties' and candidates' ability to maintain a coherent, durable and visible presence. The result is a new understanding of the notion of the `permanent campaign' that moves it beyond the standard temporal approach adopted within political science to a more ubiquitous social and spatially embedded concept, in which `flux' itself becomes the new permanence." (Rachel Gibson, University of Manchester)
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