The Oxford Handbook of Corporate Reputation - Oxford Handbooks (Paperback)
  • The Oxford Handbook of Corporate Reputation - Oxford Handbooks (Paperback)
zoom

The Oxford Handbook of Corporate Reputation - Oxford Handbooks (Paperback)

(editor), (editor)
£32.50
Paperback 528 Pages / Published: 13/03/2014
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook, developed with support from the Oxford University Centre for Corporate Reputation, intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

Publisher: Oxford University Press
ISBN: 9780198704614
Number of pages: 528
Weight: 902 g
Dimensions: 251 x 185 x 29 mm

You may also be interested in...

Scaling Up
Added to basket
£26.99
Hardback
The Business Plan Coach: Teach Yourself
Added to basket
Understanding Markets and Strategy
Added to basket
Understanding Organizations
Added to basket
Organization Development
Added to basket
The Art of Social Media
Added to basket
The Every Day MBA
Added to basket
£14.99
Paperback
Hacking Leadership
Added to basket
£23.99
Hardback
Traction
Added to basket
£12.99
Paperback
25 Need-To-Know Strategy Tools
Added to basket
Key Strategy Tools
Added to basket
£28.99
Paperback
The Life Coaching Handbook
Added to basket
Switch
Added to basket
£9.99
Paperback
The Founder's Dilemmas
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.