The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Paperback)
  • The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Paperback)

The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program (Paperback)

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£26.99
Paperback Published: 01/02/1999
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The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.

Publisher: John Wiley and Sons Ltd
ISBN: 9781900961875

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