The new working class: How to win hearts, minds and votes (Paperback)Claire Ainsley (author)
Paperback 176 Pages / Published: 02/05/2018
- In stock online
The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support? Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. It provides practical recommendations for political parties to reconnect with the electorate and regain trust.
Publisher: Policy Press
Number of pages: 176
"As we continue to feel our political and cultural ground shifting beneath us Claire Ainsley's reframing of the debate is both illuminating and a stark warning." Michael Sheen, actor, writer and director "A thorough and sympathetic analysis of the new working class that should serve as a bible for policy makers who believe that this important group should no longer go ignored....excellent" Deborah Mattinson, leading political pollster and co-founder of Britain Thinks "A powerful call to action for policy makers and political leaders to develop coherent and substantive policy programmes that can genuinely engage voters with the democratic system and safe guard it for the future....systematic and evidence based." Rosie Campbell, Birkbeck College, University of London "Packed with hard analysis and fresh policy ideas, Claire Ainsley's book is a rallying cry for the new working class. Politicians of all parties should wake up and listen." Frances O'Grady TUC General Secretary "At its core, this story is about power ... In introducing the new marginalised working class, Claire Ainsley brings impressive clarity and policies to reconnect politicians and ordinary people." Guy Goodwin, NatCen "People on low incomes face so many daily struggles that politics can seem removed and even irrelevant. Claire has hit the nail on the head with this excellent book. Let's hope it encourages a wider debate on our struggling democratic system." Dann Kenningham, National Coordination, ATD Fourth World
You may also be interested in...
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at