The New Working Class: How to Win Hearts, Minds and Votes (Paperback)
  • The New Working Class: How to Win Hearts, Minds and Votes (Paperback)
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The New Working Class: How to Win Hearts, Minds and Votes (Paperback)

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£13.99
Paperback 176 Pages / Published: 02/05/2018
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Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support? Based on the opinions and voices of lower and middle income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, it provides practical recommendations for political parties to reconnect with the electorate and regain trust.

Publisher: Bristol University Press
ISBN: 9781447344186
Number of pages: 176
Dimensions: 216 x 138 mm


MEDIA REVIEWS
"As we continue to feel our political and cultural ground shifting beneath us Claire Ainsley's reframing of the debate is both illuminating and a stark warning." Michael Sheen, actor, writer and director "A thorough and sympathetic analysis of the new working class that should serve as a bible for policy makers who believe that this important group should no longer go ignored....excellent" Deborah Mattinson, leading political pollster and co-founder of Britain Thinks "A powerful call to action for policy makers and political leaders to develop coherent and substantive policy programmes that can genuinely engage voters with the democratic system and safe guard it for the future....systematic and evidence based." Rosie Campbell, Birkbeck College, University of London "Packed with hard analysis and fresh policy ideas, Claire Ainsley's book is a rallying cry for the new working class. Politicians of all parties should wake up and listen." Frances O'Grady TUC General Secretary "At its core, this story is about power ... In introducing the new marginalised working class, Claire Ainsley brings impressive clarity and policies to reconnect politicians and ordinary people." Guy Goodwin, NatCen "People on low incomes face so many daily struggles that politics can seem removed and even irrelevant. Claire has hit the nail on the head with this excellent book. Let's hope it encourages a wider debate on our struggling democratic system." Dann Kenningham, National Coordination, ATD Fourth World

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“A roadmap for Starmer’s Labour?”

This is a well written book by Claire Ainsley, Keir Starmer’s Director of Policy. It includes in-depth analysis of the reasons for the Brexit referendum vote in many of what have traditionally been seen as Labour’s... More

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