The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Paperback)Jean-Noel Kapferer (author)
- In stock
- Free UK delivery
Publisher: Kogan Page Ltd
Number of pages: 512
Weight: 995 g
Dimensions: 245 x 188 x 27 mm
Edition: 5th Revised edition
"Kapferer's book is one of the cornerstones of brand management in MBA programs today." * Anand P Rarnan, Senior Editor, Harvard Business Review *
"A magisterial work on brands." * Editor, The Journal of Product & Brand Management *
"If I had to use just one word to describe this book I would say it is comprehensive. It provides guidance through the entire branding process; no aspect of brand management is left untouched." * Michael Baicoianu, Branduniq.com *
"A fully and highly informative text. Well-written and brought to life through numerous appropriate examples." * International Journal of Research, The Market Research Society *
"Kapferer continues to be on the leading edge." * Earl N Powell, President Emeritus, Design Management Institute *
"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." * Rik Riezebos, European Institute for Brand Management *
"A solid contribution written with depth and insight. I recommend it to all those who desire a further understanding of the various dimensions of brand management." * David Aaker, author of Managing Brand Equity *
"I have been 'blown away' by the depth of thinking, the rigour and the organized structure. It far surpasses anything I have encountered in the world of branding." * Scott Talgo, Managing Director at J Scott Consulting *
"The best book on branding." * Design Magazine *
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